Protect the rights.
Enable the business.

Licensing arrangements connect a commercial opportunity with rights that must be defined and protected. A licence needs to explain what may be used, by whom, in which territory and for which products or channels.

David’s international in-house experience includes brand-licensing work for a Thai-listed entertainment group and senior legal work with the Miss Universe Organization. This background informs enquiries involving international brands, content and commercial exploitation of rights.

• Territory, exclusivity and permitted commercial use
• Brands, trademarks, content and personality rights
• Royalty structures, accounting and payment obligations
• Approval rights, quality control and brand standards
• Sublicensing, assignment and use by a joint venture
• Termination, post-termination use and dispute clauses

Brand rights may sit alongside shareholder arrangements, manufacturing, marketing and distribution. The contractual documents should be reviewed together so that the licence supports the intended commercial model.

Thai trademark issues, recordals, advertising and sector-specific regulation require appropriate local advice. The focus here is the international commercial arrangement and its negotiated terms.